Overview

The owner of multiple residential properties, each facing challenges due to disrepair and unfavorable locations, hired Quasar to sell their portfolio of single-family homes. Individually, the properties had limited market value. However, Quasar recognized the potential to transform these properties into a lucrative portfolio offering.

Execution

Our strategy involved a comprehensive approach to elevate the properties from their distressed state. Quasar created a compelling investment prospectus, highlighting the collective potential of the grouped properties. This presentation focused on the transformative impact of managing these properties as a business, emphasizing the net income perspective. By reframing the narrative and showcasing the potential for improved management and profitability, Quasar targeted institutional investors who specialized in acquiring large sums of properties.

Outcome

The results surpassed the seller’s expectations as the institutional investor recognized the value proposition presented in the investment prospectus. The properties, which might have been overlooked individually, garnered a premium price when sold as a cohesive portfolio. The institutional investor’s decision to assess the properties based on their potential net income and operational value resulted in a mutually beneficial transaction.